Local SEO Mistakes That Kill Calls, Maps Rankings, and Leads

Local SEO fails when pages don’t feel “real” to Google or useful to customers. Fix the trust + clarity gaps first and you’ll usually see movement faster than you expect.

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Top local SEO mistakes

No real service pages: One generic page trying to rank for everything.
Weak location signals: No clear service area, no city intent support.
Inconsistent NAP: Name/address/phone mismatch across listings.
No internal linking: Pages exist but don’t support each other.
Trust missing: No proof, no story, no reason to believe.

What to fix first

Start with clarity: a clean service page that matches the query, a strong conversion path, and internal links that confirm topical relevance.

Next step

Want a prioritized fix list? Get the $29 Action Plan. Want it implemented? Book SEO time.

Written by Webmaster Eric

Hands-on SEO practitioner. SEOInspectorAI exists to expose what blocks rankings and conversions and turn traffic into customers.